Paano Mag-Set ng Rates as Freelance SMM sa Philippines

Isa sa pinaka-awkward na topic para sa freelance social media managers: "Magkano ang charge ko?"

Kung bago ka pa lang, baka nagtatanong ka sa Facebook groups. At ang makikita mo? Wildly different answers — from ₱3,000 to ₱30,000 per client per month.

Let's break it down properly.

Pricing Models

1. Per Client / Monthly Retainer (Most Common)

Ito ang standard sa Philippines. May fixed monthly fee per client, with defined deliverables.

Typical rates (2026):

Experience	Rate per Client/Month
Beginner (0-6 months)	₱3,000 – ₱5,000
Intermediate (6-18 months)	₱5,000 – ₱10,000
Experienced (2+ years)	₱10,000 – ₱25,000
Agency-level	₱15,000 – ₱50,000+

2. Per Post

Some clients prefer to pay per post instead of monthly.

Typical rates:

• Simple graphic + caption: ₱300 – ₱800/post
• Video content (Reels/TikTok): ₱500 – ₱2,000/video
• Carousel post: ₱500 – ₱1,200/carousel

3. Percentage of Ad Spend

Kung nag-manage ka rin ng Facebook/Instagram ads:

• 10-20% of monthly ad spend ang standard
• Minimum retainer of ₱5,000 even for small ad budgets

What Should Be INCLUDED in Your Rate

Mahirap mag-set ng rate kung hindi mo alam exactly anong kasama. Here's a standard package:

Basic Package (para sa ₱5,000-8,000/month):

• 12-15 posts per month (3-4 per week)
• Caption writing
• Basic graphic design (using Canva)
• Content calendar
• Community management (reply to comments/DMs) — 1-2 hours/day
• Monthly report

Premium Package (para sa ₱10,000-20,000/month):

• 20-30 posts per month
• Reels/video content
• Stories/daily content
• Full community management
• Facebook/Instagram ads management
• Competitor analysis
• Detailed monthly analytics report
• Strategy meetings (2x/month)

How to Calculate Your Rate

Simple formula:

Monthly Rate = (Desired monthly income ÷ Number of clients you can handle) + tool costs

Example:

• Target income: ₱30,000/month
• Max clients you can handle well: 5
• Tool costs per client: ₱500 (Canva Pro, scheduling tools, etc.)
• Rate per client: ₱6,500/month

Common Mistakes

❌ Charging too low to "get experience"

Experience is valuable, but charging ₱1,500/month for 15 posts, captions, and community management means you're earning less than minimum wage. Don't.

❌ Not having a contract

Always. Have. A. Contract. Even a simple one-page agreement that outlines:

• Number of posts per month
• Revision limits (max 2 revisions per post)
• Payment terms (due date, late fees)
• Content approval process

❌ Including unlimited revisions

"Unlimited revisions" = unlimited headaches. Set a limit (2-3 revisions per post) and charge extra beyond that.

How to Raise Your Rates

1. Give 30 days notice. "Starting next month, my rate will be ₱X because of [reason]."
2. Add value first. Before raising rates, show results — more engagement, follower growth, leads generated.
3. Raise for new clients first. Existing clients get the old rate for 1-2 months, then transition.

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Track Your Earnings Properly

As you grow from 1 to 5+ clients, you need a system. Ugnayan has a built-in billing tracker so you can:

• Track invoices per client
• See paid vs. overdue at a glance
• Never forget to send an invoice again

Start managing your clients for free →